Case Study: Blueocean Market Intelligence achieves rapid, 360° retail insights and data democratization with Tableau Software

Blueocean Market Intelligence transforms its data analytics and visualisation strategy using Tableau

Blueocean Market Intelligence, part of the Cross-Tab group, is a global analytics and insights provider serving large retailers and brands. Facing the need to synthesize multiple data streams (transactional, research, social, CRM/ERP and more) into timely, actionable intelligence for event-driven retail seasons, the company sought an intuitive, scalable analytics platform that its visualization and data teams could use to deliver faster, clearer customer insights.

Partnering with CRG and upgrading to Tableau 8.1, Blueocean built its Retail Intelligence on Demand solution—integrating cloud-based data, creating visualizations in Tableau Desktop and sharing them via Tableau Server—to analyze more than a million monthly data points and democratize insights. The outcome was faster prototyping and deployment (one week versus eight), improved client responsiveness to competitive and consumer behavior, and stronger, easily shared visual storytelling that increased the value of its analytics offerings.

Blueocean Market Intelligence

Anees Merchant

Senior Vice President