Case Study: BlaBlaCar achieves self-service BI and faster product improvements with Tableau Software

BlaBlaCar uses Tableau + DSS to put users first

BlaBlaCar is a global ridesharing marketplace that matches drivers with empty seats to travelers—connecting 10 million people each quarter (40 million a year) and estimating over £216 million saved for riders. The Data team needed to democratize access to reliable, self-service business intelligence so employees across product, marketing and R&D could make data-driven decisions.

They implemented Dataiku’s Data Science Studio for data preparation and Tableau for visualization, sharing dashboards via Tableau Server. The combo delivers cleaned, enriched data for broad self-service analysis, speeds up tracking of member response to new features, and supports forecasting and machine-learning initiatives—helping teams improve the product, user experience and marketing while enabling faster, higher-impact decisions across the company.

BlaBlaCar

Gaelle Periat

BI Manager