Case Study: Beautiful Numbers achieves measurable marketing contribution and unified insights with Tableau Software

Béautiful Numbers Measuring marketing contribution with Tableau

Beautiful Numbers, led by founder Béatrice Loriot, helps marketing managers demonstrate their contribution to the business but faced the common challenge of measuring marketing performance across disparate systems on a tight budget. Marketing needed a reliable way to combine campaign, website and pipeline data, avoid error-prone manual processing, and build credibility with sales and finance.

Using Tableau, Beautiful Numbers built unified dashboards that natively connect to sources like Salesforce, Google Analytics, Marketo, Oracle and Excel to show sessions, campaign ROI, pipeline metrics and conversion rates in a single view. The result: faster, more accurate insights, improved alignment between marketing, sales and finance, and greater confidence and motivation for marketers thanks to clear, actionable reporting and strong community and support resources.

Béautiful Numbers

Béatrice Loriot

Founder