Case Study: Barclays achieves rapid, scalable customer insights with Tableau Software

Barclays innovates with customer insight from Teradata & Tableau

Barclays needed faster, scalable customer insight across about 20 million UK customers but was held back by slow, SQL- and Excel-based analysis that took days and limited business engagement. The challenge was to surface demographic, product and complaint data in a way that frontline staff and executives could explore and act on quickly.

By pairing Teradata with Tableau Server, Barclays rolled out interactive dashboards that deliver the same trusted data to executives and frontline users, enable daily root-cause analysis of complaints, and allow on-the-fly answers in meetings. The result: turnaround times dropped from days to seconds, adoption and enthusiasm for data grew across the business, and innovation increased as teams began iterating and sharing insights rapidly.

Barclays

Peter Gilks

Senior Insight Analyst