Tableau Software
646 Case Studies
A Tableau Software Case Study
Bank Negara Indonesia (BNI), a state‑owned bank with global offices and a network of 16 regional offices, 200 branches and 1,000 sub‑branches serving millions of customers, faced fragmented data spread across 30 TB with no central repository. Managers relied on slow, summary reports that lacked customer‑level detail, making it difficult to monitor regional and branch performance or plan targeted promotions.
Partnering with Cybertrend, BNI implemented Tableau to create a single source of truth and democratize analytics, deploying some 250 workbooks and 750 views used daily. The change cut time‑to‑insight from one week to one day (about an 85% improvement), enabled deeper customer profiling for more strategic acquisition and retention campaigns, improved branch performance monitoring via mobile dashboards, and set the stage for enterprise‑wide self‑service analytics.
Firman Taufik
Assistant Vice President, Information Delivery Group