Case Study: Örum (automotive parts distributor) achieves rapid reporting—cutting report time from months to minutes—with Tableau Software

Automotive parts distributor, Örum revs up reporting with Tableau

Örum, a leading Finnish automotive parts distributor with €68M in annual revenue, faced slow, unreliable and inconsistent reporting from its legacy ERP—reports often took weeks or months to produce, making it hard to forecast sales, identify opportunities, or manage inventory effectively.

By deploying Tableau Desktop and Server (with Google BigQuery and local partner Solutive), Örum moved to self-service, governed analytics. Report build times fell from months to minutes, sales and inventory teams gain actionable, up‑to‑date insights for cross‑selling and margin optimization, and IT has reallocated time to strategic projects—accelerating decision‑making and supporting revenue growth.

Örum

Juho Luukko

Chief Information Officer