Case Study: Audience Audit achieves speed, flexibility, and work–life balance with Tableau Software

Audience Audit - Customer Case Study

Audience Audit is a two-person market research firm led by founder Susan Baier that focuses on helping small businesses make data-driven decisions. As a solo owner and parent, Susan needed fast, flexible analytics tools to deliver high-quality insights for clients without sacrificing family time—something that previously forced difficult trade-offs between work and home life.

Adopting Tableau gave her the speed and adaptability to produce clearer, faster analyses, serve more clients effectively, and maintain the flexibility to be present for her family. The result: higher client satisfaction, sustainable business growth, and a work-life balance that lets Susan run her company on her own terms.

Audience Audit

Susan Baier

Founder & Owner