Case Study: Airlines Reporting Corporation achieves BI-driven insights and increased revenue with Tableau Software

ARC embeds Tableau to unlock BI value and increase revenue

Airlines Reporting Corporation (ARC) is a data and distribution hub for the travel industry—processing $94.7 billion in transactions and more than 295 million passenger trips in 2018—and helps airlines and agencies operate and grow by providing comprehensive air-transaction data. ARC faced long development cycles and resource‑heavy workflows because it delivered raw or static tabular reports, while many customers lacked the internal analytics capability or required custom reports that were slow and costly to produce.

ARC embedded Tableau into six BI products to deliver interactive, trusted dashboards (via Tableau Online and workbooks) that analyze massive datasets spanning 235+ airlines and 12,000 agency locations. The solution cut prototyping and report build times by months, expanded adoption across finance, revenue accounting and operations, engaged hundreds of users, unlocked new multi‑million dollar revenue streams, and made timely benchmarking and fraud monitoring practical—enabling customers to make faster, data‑driven decisions.

Airlines Reporting Corporation

Arun Gupta

Managing Director, Product Management