Case Study: Arby’s achieves 5x more remodels and faster FP&A reporting with Tableau Software

Arby’s forecasts retail success in Tableau, leading to 5x more renovations in a year

Arby’s Restaurant Group, the franchisor of the fast-casual chain, needed to understand customer behavior around restaurant remodels and improve slow, manual finance reporting. They faced questions about where customers went during renovations, whether they returned, and how promotions and guest experience affected sales.

Using Tableau to map point-of-sale and guest-experience data, Arby’s built dashboards that tracked customer flows, remodel performance, and promotion outcomes, and automated a six-hour FP&A reporting process. The insights drove five times more remodels in a year, uncovered and fixed a promotion issue that saved money, improved forecasting and franchise planning, and created a centralized analytics source that boosted cross-team collaboration.

Arby’s

Karl Riddett

Manager of Business Intelligence & Analytics