Case Study: Anomaly achieves fast, powerful visualizations and scalable client dashboards with Tableau Software

Anomaly clients “gobsmacked” by quick, powerful visualizations

Anomaly, the boutique research and analytics arm of IPG Media, helps media clients understand and optimize their investments. Before Tableau they relied on Excel tables and static charts, struggled to blend disparate data to calculate ROI, and needed a way to present insights securely and at scale to multiple clients.

By adopting Tableau and Tableau Server, Anomaly consolidated and blended data sources, created fast, interactive dashboards, and securely distributed them to clients. The visuals quickly drove stronger client engagement and confidence — clients were often “gob-smacked” — while faster on-the-fly analysis improved decision-making and allowed Anomaly to scale and expand its services.

Anomaly

Brendan Mathias

Head of Analytics and Visualization