Case Study: AMAG Pharmaceuticals achieves scalable, mobile sales analytics with Tableau Software

AMAG Pharmaceuticals transforms sales analytics with Tableau Cloud

AMAG Pharmaceuticals, a cloud-first specialty pharma company, needed a better way to deliver timely, accurate sales analytics to traveling field reps and executives. Previously the team relied on giant spreadsheets that each rep had to customize, which wasted time and introduced analysis errors.

Deploying Tableau Online (about 250 active licenses) let AMAG deliver permissioned, mobile dashboards—from field reps to the CEO—with group-based access and email subscriptions. The cloud solution provides reliable, up-to-date insights for sales-call preparation and clinical conversations, reduces mistakes, scales easily with new hires, and measurably improves sales and clinical performance.

AMAG Pharmaceuticals

Rachel Kell

Manager, Commercial and Decision Analytics