Case Study: Advanced Info Service (AIS) achieves faster, data-driven decisions and improved productivity with Tableau Software

AIS embraces big data to transform the future of telecommunications

Advanced Info Service (AIS) is Thailand’s largest mobile operator with over 40 million subscribers and US$2.48 billion in annual revenue. Although AIS had strong data collection capabilities, access to key business insights was limited to technical users and meetings relied on static, lengthy reports—causing slow decision-making, uneven productivity, and missed opportunities.

In 2016 AIS adopted Tableau under the leadership of its Head of Data Management and Big Data Analytics, expanding self-service access through training, Tableau Clinics and a Center of Excellence. Interactive dashboards replaced static reports, enabling faster, more informed decisions, boosting productivity and seeding an analytics-driven culture supported by ongoing workshops and an annual AIS Analytics Day.

Advanced Info Service

Gwynponq Chatranon

Head of Data Management and Big Data Analytics