Case Study: Abercrombie & Fitch achieves faster inventory forecasting and improved omni-channel customer service with Tableau Software

Abercrombie & Fitch forecasts regional product inventory and improves customer service from screen to store

Abercrombie & Fitch, a global apparel retailer with more than 865 stores and outlets, faced the challenge of accurately forecasting regional product demand and delivering a seamless omni-channel customer experience. Sales and customer data were siloed and heavily reliant on Excel, making merchandise planning slow and imprecise—risking overstock or missed demand—and complicating decisions about which products to place where.

By adopting Tableau, Abercrombie integrated customer and merchandise data into self-service visualizations and a unified inventory view, enabling teams to spot sales and demand trends by location and customer segment. Tableau Server now supports nearly 6,000 queries weekly across ~600 users, the company is moving to replace most Excel analyses, line-review prep time dropped from several days to about 1.5 days, and merchandising teams (notably denim) can quickly localize assortments—resulting in faster decisions, reduced silos, and improved in-store and online customer service.

Abercrombie & Fitch

Daniel Trimmer

Senior Manager of Product Facing Solutions