Case Study: Vina Enoteca turns seasonal menus into recurring subscription revenue with Table22

Vina Enoteca turns seasonal menus into recurring club revenue with Table22 for 2+ years

Faced with pandemic-related closures that caused significant daily losses and the evaporation of its private event business, the restaurant Vina Enoteca needed to build a new, resilient revenue stream. The challenge was to stay connected to guests and generate income outside the restaurant's physical walls. They turned to the vendor Table22 to help structure this new initiative.

By implementing Table22's subscription platform, Vina Enoteca launched two enduring monthly clubs for pasta and wine. The solution handled billing, delivery, and customer communications, allowing the restaurant to focus on crafting high-quality boxes. This resulted in two thriving clubs that have run for over two years, driving new customer acquisition through word-of-mouth and building a pipeline of private event bookings from loyal members. Table22 provided the infrastructure that enabled this successful transformation.

Vina Enoteca