Case Study: Trick Dog launches a high-demand cocktail subscription with Table22

Trick Dog launches a monthly cocktail club with Table22 and co-develops 1,500 bottles of fig leaf vermouth

Trick Dog, a renowned San Francisco cocktail bar, faced the creative constraint of its high-volume, twice-yearly menu changes, which limited its ability to experiment with small-batch, expensive, or local ingredients. Partnering with Table22, the bar sought to launch a cocktail subscription service to create a dedicated space for innovation beyond the regular menu.

Using the Table22 platform to manage the subscription logistics, billing, and delivery, Trick Dog created a monthly bottle club. This solution provided a steady revenue stream and served as an R&D laboratory, allowing the bar team to experiment freely. The results included consistent subscriber retention, amplified partnerships with local purveyors like a distillery co-developing a fig leaf vermouth, and the development of deeper, long-term relationships with club members.

Trick Dog