Case Study: The Slanted Door builds a subscription community and steady monthly growth with Table22

The Slanted Door keeps members subscribing for 15+ months with Table22

The Slanted Door, a renowned San Francisco restaurant group, faced the challenge of maintaining its community of longtime guests and generating revenue after the passing of its founder and the closure of its flagship location for transition. They partnered with Table22 to find a solution that would keep their culinary team engaged and bridge the gap until they could reopen.

By implementing a direct-to-guest monthly meal subscription through Table22, The Slanted Door created a new revenue stream and a creative outlet for its team. The solution provided by Table22 handled all operational logistics, allowing the restaurant to focus on the food. The results included steady monthly member growth, with original members remaining subscribed for over 15 months. Additionally, the program served as an unexpected training ground for new chefs and successfully kept the community connected to the restaurant's legacy.

The Slanted Door