Case Study: Négociant scales its wine club and deepens member trust with Table22

Négociant scales its wine club with Table22 and secures $45 Alpine Gamay allocations

Négociant, a wine shop in Portland, faced the challenge of wanting to stock highly allocated, small-production wines without the inventory risk, as these bottles required deep customer education that was difficult to provide during casual retail shopping. They partnered with the vendor Table22 to overcome this obstacle and scale their direct-to-consumer offerings without needing to hire a dedicated manager.

By implementing Table22's subscription platform, Négociant launched a two-tiered wine club that served as a creative outlet for risky allocations and a vehicle for the owner's expertise. The solution allowed the shop to justify purchasing exclusive wines, foster a community through monthly tastings, and build deep member trust. As a result, Table22 helped Négociant create a dedicated home for unique bottles, convert skeptical shoppers into subscribers, and cultivate relationships strong enough that members entrusted the shop with curating wines for milestone events like weddings.

Négociant