Case Study: Montrose Cheese & Wine doubles membership and expands Houston delivery with Table22

Montrose Cheese & Wine doubles membership in 90 days with Table22

Montrose Cheese & Wine, a Houston-based neighborhood wine and cheese shop, faced significant operational challenges with its subscription club. The manual processes for billing, delivery coordination, and member management were consuming 75% of the team's time, limiting their ability to scale beyond their local neighborhood. The shop partnered with the vendor Table22 to find a solution.

By implementing the Table22 platform to manage subscriptions, logistics, and marketing, Montrose Cheese & Wine automated its operational grind. This allowed the team to focus entirely on product curation. The results were immediate: membership doubled within 90 days without requiring extra staff or hours, and delivery was successfully expanded across the greater Houston area. Table22 provided the infrastructure that transformed the shop from a local beacon into a regional staple.

Montrose Cheese & Wine