Case Study: Beast & Cleaver expands whole-animal butcher boxes across Seattle with Table22

Beast & Cleaver brings whole-animal butcher boxes to 300+ households with Table22

Beast & Cleaver, a Ballard-based butcher shop known for its whole-animal, locally sourced meats, faced a challenge in expanding its reach. Despite a loyal local following, customers in distant Seattle neighborhoods and suburbs could not regularly visit the shop. They needed a way to deliver their high-quality products without compromising on freshness or their sourcing standards. To solve this, they turned to the vendor Table22 to implement a delivery service.

Using Table22's platform, Beast & Cleaver launched a two-tier butcher box subscription. Table22 managed the billing, customer communications, and logistics, including a reliable 90-minute cold-box delivery service. This solution allowed the shop to extend its offerings to over 300 subscribers across the greater Seattle area. The predictable demand from the subscription program not only expanded their geographic reach but also supported the business's growth, contributing to the opening of a new pub by creating a more efficient whole-animal utilization cycle.

Beast & Cleaver