Case Study: Ava Gene's achieves scalable subscription growth with Table22

Ava Gene's launches pasta and wine clubs with Table22 to showcase 10-15 minute handmade pasta shapes

Ava Gene's, a Portland-based Italian restaurant, faced the creative constraint of not being able to feature highly intricate pasta shapes and rare, story-driven wines on their regular menu due to the time-intensive labor and limited availability. They partnered with the vendor Table22 to find a solution that would allow their team to pursue these ambitious culinary projects without disrupting nightly service.

By implementing Table22's subscription club platform, Ava Gene's launched separate pasta and wine clubs. This solution handled all logistical burdens like billing and fulfillment, freeing the staff to focus on creativity. The results included elevated team morale, a new outlet for innovative products, and an expanded community of engaged customers. The partnership with Table22 successfully turned handmade pasta and curated wines into a scalable, direct-to-consumer experience.

Ava Gene's