Case Study: Wego achieves 84% new customer acquisition with Tabby Ads

Wego acquires 84% new customers with Tabby Ads

Wego, a travel platform based in the United Arab Emirates and Singapore, wanted to reach new customers and drive higher-value travel bookings as it expanded across the GCC region. The challenge was to find new acquisition channels that could bring in incremental demand, not just more traffic, in the high-consideration travel category. They partnered with the vendor Tabby and used Tabby Ads to address this.

Tabby's solution used Tabby Ads to reach shoppers within the Tabby app who were actively considering purchases. This strategy delivered exceptional results for Wego. The campaign achieved an 84% new customer acquisition rate, a 31x return on ad spend, and a 14% higher average order value from the traffic, making Tabby Ads an efficient and scalable part of Wego's marketing mix.

Wego