Case Study: Trendyol boosts conversion and average order value with Tabby

Trendyol fashions an 11% conversion increase

Trendyol, a major Turkish fashion and lifestyle ecommerce platform, sought a competitive edge for its launch in the Middle East. To increase checkout conversion rates and build customer trust, it needed to partner with a Buy Now, Pay Later provider. The company chose to implement the Pay-in-4 solution from vendor Tabby.

By integrating Tabby's service, which allows customers to split payments into four installments, Trendyol made purchases more affordable and improved the checkout experience. This solution delivered significant results: a 21% increase in average order value and an 11% increase in conversion. Tabby's seamless integration was instrumental in enhancing customer satisfaction and supporting Trendyol's rapid growth in the new market.

Trendyol

Gül Kılıç

Head of Payments, EMEA