Case Study: Trendyol achieves an 11% conversion increase with Tabby

Trendyol boosts conversion 11% with Tabby

Trendyol, a major fashion e-commerce platform, faced the challenge of building trust and increasing conversion rates at checkout following its launch in the Middle East. To meet its high growth targets, Trendyol needed a flexible payment solution for its customers and partnered with the vendor Tabby to implement its Buy Now, Pay Later service.

Tabby's solution, specifically its Pay-in-4 product, allowed Trendyol's customers to split payments into four instalments. This integration led to significant measurable improvements within six months: a 21% increase in average order value and an 11% increase in conversion rate. Tabby's service enhanced the customer experience, contributing to Trendyol's rapid establishment as a leading retail brand in the region.

Trendyol