Case Study: PitStop Arabia boosts AOV and conversions with Tabby

PitStop Arabia drives 37% bigger baskets with Tabby

PitStop Arabia, a leading online tyre retailer in the UAE, faced the challenge of scaling its business and reaching broader, more price-sensitive audiences. To grow faster, they needed a way to make their products more accessible and compete effectively with large offline competitors. They turned to the vendor Tabby and implemented its Pay in 4 service to introduce flexible payment options.

By integrating Tabby's solution, PitStop Arabia made tyre purchases more affordable by limiting upfront costs, using it as a key differentiator in marketing and on-site. The results were significant, with the company seeing a 37% increase in average order value, a 19% lift in conversion rate, and a 38% higher return on ad spend when Tabby was featured in campaigns. The implementation of Tabby helped the vendor's client attract a wider audience and achieve substantial growth.

PitStop Arabia