Case Study: MAGRABi achieves higher sales and average order value with Tabby

MAGRABi achieves their in-store sales vision

Magrabi, a leading Middle Eastern fashion eyewear and medical eye care specialist, sought to improve the efficiency of its in-store customer journey and make luxury eyewear available to a larger market. To achieve these goals, the company partnered with vendor Tabby to implement its pay-in-4 service.

Tabby's solution reduced the initial cost to customers and leveraged its existing user base. The implementation led to outstanding results for Magrabi, including a 59% increase in average order value and a 40% share of checkout. Following a successful pilot, Tabby was rolled out to all 150 of Magrabi's stores.

Magrabi

Shatakshi Pandey

Omni-Channel Lead