Case Study: iStyle achieves 30% higher average order value with Tabby

iStyle grows average order value 30% with Tabby

iStyle, an Apple Premium Partner retailer, faced the challenge of offering customers more control over how they pay for premium electronics without resorting to discounting. They partnered with the vendor Tabby to implement flexible payment solutions.

Tabby's solution included Pay in 4 and a special Pay in 10 plan, which iStyle offered at no extra charge. This resulted in a 30% increase in average order value and a 151% year-on-year growth in orders. Furthermore, Tabby Ads helped iStyle acquire new customers, with 85% of customers coming through that channel being new to the brand.

iStyle