Case Study: Brands For Less achieves 20% higher average order value with Tabby

Brands For Less lifts AOV 20% with Tabby

Brands For Less, an off-price retailer in the GCC, aimed to make branded items more accessible and reduce checkout friction for its online customers. To achieve this, they partnered with the vendor Tabby to offer flexible payment options like Pay Later, betting that it would help shoppers feel more confident purchasing higher-value baskets.

By integrating Tabby's solution into their online checkout, Brands For Less made flexible payments a core part of the shopping journey. The results were significant: a quarter of all online orders are now made with Tabby, contributing to a 20% higher average order value and a 10% increase in checkout conversion. Tabby's service proved especially valuable during peak sales periods, helping to secure larger purchases.

Brands For Less