Case Study: BeanBurds boosts AOV and conversion with Tabby

BeanBurds roasts large marketplaces with Tabby

The customer, BeanBurds, is a UAE-based online specialty coffee shop that sought to grow its revenue and differentiate its shopping experience from larger marketplaces. To address this challenge, they partnered with the vendor Tabby and implemented its Pay in 4 service.

By using Tabby's solution, which allows customers to split payments into four interest-free installments, BeanBurds empowered its customers to purchase higher-priced coffee equipment. This strategy delivered outstanding results for BeanBurds, including a 650% increase in average order value, a 300% increase in conversion rate, and equipment sales growing to represent 70% of total revenue. Tabby was instrumental in accelerating the company's growth and improving its unit economics.

BeanBurds

Salem Ahmed

Chief Executive Officer