Case Study: Alternative Airlines boosts flights booked by 7.5x with Tabby

Alternative Airlines boosts flights booked 7.5x with Tabby

Alternative Airlines, a UK-based global flight search and booking site, faced a challenge when expanding into the MENA region: providing flexible payment options to travelers in new markets. To address this, the company partnered with the vendor Tabby to implement its Pay in 4 solution for online purchases.

By integrating Tabby's buy now, pay later solution, Alternative Airlines saw a dramatic and measurable impact. The number of flights booked in the MENA region increased by 7.5 times, while the average ticket price rose by 41%. Tabby also proved to be a significant channel for customer acquisition and helped drive a 54% increase in traffic to the site.

Alternative Airlines