Case Study: Charterhouse boosts profits with TA Design catalogue creativity

Charterhouse boosts profits 200% with TA Design

Charterhouse Richmond, a professional company within an international group, faced a challenge in raising its profile and communicating enhanced products and services to customers. Its existing annual catalogue was underperforming as a key communications channel. The company engaged vendor TA Design - Catalogue Creativity for a comprehensive catalogue redesign and repositioning project to address this.

TA Design implemented a holistic redesign of the catalogue, applying expert direct marketing and design principles to every element from the front cover to the order form. The solution positioned the company with a distinct personality and integrated corporate messaging throughout. The new catalogue mailed in January 2003 led to immediate business improvements. By April of that year, during difficult industry trading, Charterhouse Richmond achieved its best two turnover months ever, with profits reaching 200% compared to the same period the previous year.

Charterhouse