Case Study: Alfie’s Squad builds a positive, supportive brand identity with T34 Design

Alfie’s Squad launches brand ID in 2023 with T34 Design

Alfie's Squad, a community interest company helping children bereaved by suicide, needed a professional and sensitive brand identity that would appeal to children and their families while providing a positive, uplifting experience. They engaged the vendor T34 Design to handle this challenging brief and create a full brand design.

T34 Design developed the brand identity through an in-depth collaborative process, successfully creating a solution that resonated deeply with the client. The new brand launched in Autumn 2023 to a delighted response from Alfie's Squad, who immediately began using it for fundraising events and their support squads, helping them reduce feelings of isolation and improve the self-worth of the children they serve.

Alfie’s Squad