Case Study: Natural Balance Foods refreshes Nak'd Bars packaging and grows product range with T2 Creative Solutions

Natural Balance Foods boosts new product ranges by over 40% with T2 Creative Solutions

Natural Balance Foods, the maker of Nak'd Bars, faced a challenge with packaging that appeared flat and amateurish, making it difficult for consumers to distinguish between the nine different varieties on the shelf. They engaged T2 Creative Solutions to explore a potential packaging redesign.

T2 Creative Solutions implemented a redesign that moved the variety name for clarity, added a third color, and incorporated an illustration of the main raw ingredient to make the packaging visually pop. The client was extremely happy with the results, which led to the creation of a new product line, Nak'd Crunch. The solution provided a shelf life of nearly ten years for the main packaging ranges and contributed to over a 40% increase in new product ranges and over a 50% increase in product range extensions.

Natural Balance Foods