Case Study: Rocketrip slashes MQL costs by 95% with T.A. Monroe

Rocketrip slashes MQL cost by 95% with T.A. Monroe

Rocketrip, an enterprise-focused B2B SaaS fintech company, was struggling with its in-house advertising strategy. With long sales cycles, the company was casting too wide a net and failing to reach key decision-makers effectively, leading to inefficient client acquisition efforts. To address this challenge, they partnered with marketing vendor T.A. Monroe.

T.A. Monroe implemented a full-funnel optimization for Rocketrip, shifting the strategy from top-heavy lead generation to capturing existing demand. The solution included creating high-performing campaigns on Google, LinkedIn, and Facebook, alongside bespoke content marketing to target the right audience. As a result, T.A. Monroe helped Rocketrip achieve a 1700% increase in the number of leads while slashing the cost per marketing qualified lead (MQL) by 95% in just five months.

Rocketrip