T.A. Monroe
13 Case Studies
A T.A. Monroe Case Study
Netevia, a fintech company, was preparing to launch a brand new POS system but faced the challenge of having no name recognition in its market. Their existing paid search and Facebook campaigns were insufficient for introducing an unknown product. They partnered with T.A. Monroe to amplify their brand and acquire new customers.
T.A. Monroe designed a new digital strategy focused on creating brand awareness campaigns and revamping the paid media strategy, primarily on Meta platforms. This approach included highly targeted campaigns and ads for a top-to-bottom funnel. The solution delivered exceptional results for Netevia, including a 420% increase in leads, a 46.9% reduction in cost per acquisition, and a 700% increase in new customer acquisition. T.A. Monroe's data-informed framework successfully set the company up to scale.