Case Study: Mesmer achieves 37x more leads with T.A. Monroe

Mesmer grows leads 37x with T.A. Monroe

The B2B SaaS company Mesmer, which specializes in application experience management, partnered with T.A. Monroe. They were running in-house ads for client acquisition but sought to understand if they were reaching their ideal audience and what opportunities they were missing to maximize results.

T.A. Monroe implemented a full-funnel strategy for Mesmer, redefining their target ICP and building personalized LinkedIn campaigns. This solution led to a massive 3700% increase in the number of leads, alongside a 118% increase in ad spend and a 93% decrease in cost per click.

Mesmer