Case Study: Howie’s Game Shack boosts gaming performance with AT&T fiber broadband

Fiber helps Howie’s Game Shack® customers save the universe

Howie’s Game Shack, a chain of interactive gaming centers in North America, needed a more affordable and reliable way to support bandwidth-hungry online games, streaming media, and heavy multitasking across nearly 1,000 simultaneous players. With customers sensitive to latency and interruptions, the company looked to AT&T Business for a connectivity solution that could keep gameplay smooth and the experience enjoyable.

AT&T Business replaced Howie’s multiple bonded T1 lines with an AT&T fiber-based Ethernet broadband connection, delivering speeds up to 100 Mbps and providing better reliability at a lower cost. The upgrade eliminated latency complaints, improved customer satisfaction, and gave Howie’s a scalable network for future growth, including new locations and more bandwidth-intensive gaming experiences.

Howie’s Game Shack

Howard Makler

CEO