Case Study: Seminole State College of Florida boosts student engagement with AT&T Business Landline Texting

AT&T Landline Texting gives Seminole State an edge in education

Seminole State College of Florida, a large education institution with more than 30,000 students, needed a better way to communicate with students and staff. Many students preferred texting over email or phone, and the college struggled to reach them efficiently for both transactional needs and ongoing advisor relationships. AT&T Business helped address this challenge with AT&T Landline Texting.

AT&T Business implemented AT&T Landline Texting so existing college landline and toll-free numbers could send and receive texts, with features like document sharing, scheduled messages, keyword-triggered replies, and automatic archiving. The results were significant: student response rates rose sharply, staff productivity increased ten-fold, and call center costs were reduced enough to fully offset implementation. The college also saw improved student outcomes, including one course success rate rising from 30% passing to nearly 90%, and a 5% enrollment increase for 2016–2017.

Seminole State College of Florida

Dick Hamann

CIO and vice president of Student Affairs