Case Study: Siemens Healthineers turns MRI fear into a calming adventure with SYZYGY

Siemens Healthineers wins 2024 Grand Prix with SYZYGY

Siemens Healthineers, an innovation leader in medical technology, faced the challenge of making MRI scans less frightening for children. To transform this potentially scary experience, they partnered with vendor SYZYGY, which utilized its creative production, design, and animation services to develop an engaging digital solution.

SYZYGY developed "Magnetic Stories," a transformative audiovisual experience where the rhythmic sounds of an MRI machine are synchronized with an enchanting fantasy story played over headphones. This solution turned the scan's noises into vibrant story elements within a captivating 3D world, successfully calming fears and stimulating imagination. The program was first launched in Portugal's CUF hospital network and, following enthusiastic feedback, is now being expanded throughout Europe. The project was also a major award winner, earning a Grand Prix at Cannes Lions 2024 among many other accolades.

Siemens Healthineers