Case Study: Rad Power Bikes boosts European transactions with SYZYGY

Rad Power Bikes boosts European transactions by 90% with SYZYGY

Rad Power Bikes, North America's largest electric bike brand, faced significant challenges in its European expansion. The brand was not well-known in Europe, faced established rivals, and had to navigate complex market conditions, language barriers, and supply chain issues. They partnered with digital media agency SYZYGY to develop a strategy to overcome these obstacles and successfully launch in the volatile European market.

SYZYGY implemented a global-to-local media strategy for Rad Power Bikes, creating individually tailored media plans for each market. They managed demand fluctuations and product launches in line with stock availability, using precisely targeted online advertising. This approach achieved record results within 12 months: SYZYGY boosted the client's transactions by 90% year-on-year with only a 9% higher media budget, while additional sales increased by 79%.

Rad Power Bikes