Case Study: Frankfurt Book Fair drives new digital growth with SYZYGY

Frankfurt Book Fair attracts 850 B2B applicants with SYZYGY

The Frankfurt Book Fair, the world's largest book fair, faced the challenge of generating income beyond its physical event and creating a more resilient, digital business model. They partnered with the vendor SYZYGY and its consultancy, diffferent, to define and pilot new strategic growth initiatives.

SYZYGY developed and implemented a pilot project called the Frankfurt Masterclasses 2021. This digital format allowed exhibitors to present their expertise in curated online sessions to a hand-picked, application-only audience. The solution was highly successful, with 850 B2B professionals from 75 countries applying for 12 sessions. Both participants and exhibitors reported high satisfaction, leading the Frankfurt Book Fair to plan to refine and scale the concept for future events.

Frankfurt Book Fair