Case Study: EnBW boosts nationwide brand awareness with SYZYGY digital media strategy

EnBW boosts national brand awareness with SYZYGY’s 360° campaign reaching 1 in 3 people

The customer, EnBW, faced the challenge of expanding national brand awareness for its electromobility and rapid charger network, which was originally known mainly in southern Germany. To address this, the vendor SYZYGY developed a digital media strategy to help position the EnBW brand across the country.

SYZYGY implemented a multi-phase campaign targeting specific audiences through tailored digital advertising, including innovative channels like in-game and addressable TV ads. The campaign successfully boosted EnBW's national brand awareness, with one in three people being aware of it and one in four having seen it. This helped position EnBW ahead of its competition and the campaign's effectiveness was recognized with a GWA bronze Effie and a German Brand Award gold for sympathy and credibility.

EnBW