Case Study: Venca achieves 3.79X conversion and 3.9X longer time on site with Syte Visual Search

Venca Boosts Conversion Rates by 3.79X and Time on Site by 3.9X with Syte Visual Search

Venca, a leading Spanish fashion retailer with 8.5 million customers and 25,000 SKUs across seasons, faced a rapid shift to online sales and needed to simplify product discovery, harmonize inconsistent inventory tagging from partners, and improve conversion as they expanded digitally. To address these challenges Venca turned to Syte and its visual AI capabilities, including Syte Visual Search, Shop the Look, Shop Similar and Deep Tagging.

Syte implemented an end-to-end visual search and recommendation suite that was quick to deploy and customizable to Venca’s site, while also standardizing product tagging across suppliers. As a result, Venca saw conversion rates for Visual Search users increase 3.79X, time on site rise 3.9X, and combined visual plus textual search lift conversions 8X, while reducing IT burden and accelerating SKU expansion.

Venca

Jordi Badia

Chief Information Officer and Chief Digital Officer