Syte
16 Case Studies
Case Study: PrettyLittleThing boosts mobile conversions and product discovery with Syte's Visual AI Camera Search
A Syte Case Study
PrettyLittleThing - Customer Case Study
PrettyLittleThing, a UK-based online fashion retailer targeting women aged 16–24, needed to convert its strong mobile traffic more effectively, improve on-site search and product discoverability, and weave its social-media-driven inspiration into the buyer journey. To tackle this, PrettyLittleThing partnered with Syte to deploy a Visual AI Camera Search solution and social-media-enabled visual funnels.
Syte implemented a Visual AI Camera Search funnel that incorporated social media images and educational funnels to raise visual search adoption and streamline discovery. The Syte solution produced measurable gains: total website conversion uplifts of +2.0–11.7% (region-dependent, A/B tested) and a +2.3% increase in revenue per session, along with an improved product discovery experience.
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