Case Study: White Rose achieves 456% higher ARPU with Syte

How White Rose Built a Compelling Online Shopping Experience and Increased ARPU by 456% With Syte

White Rose Recycled Fashion (White Rose) is a UK-based second‑hand retailer on a mission to reduce fashion waste and support humanitarian causes. Faced with the need to replicate the serendipity of in‑store thrifting online—despite having single‑item SKUs and a constantly changing inventory—White Rose turned to Syte to improve product discovery using Syte’s Visual Discovery Suite and Augmented Site Search.

Syte implemented Camera Search, Shop Similar, the Discovery Button, and Augmented Site Search, using visual AI and natural language processing to surface visually and contextually relevant alternatives and make new inventory instantly discoverable. The results were dramatic: shoppers using Augmented Site Search convert 6.65× higher than average, average revenue per user rose 456%, and customer lifetime value increased 8.8%—all driven by Syte’s solution.

White Rose

Sam Boarer

Development Manager