Case Study: Rinascimento achieves 2.68X conversion uplift and 17% higher AOV with Syte’s Product Discovery Platform

How Rinascimento Built Brand Loyalty and Increased CVR by 2.68X With Syte’s Product Discovery Platform

Rinascimento, an Italian womenswear brand distributed in over 90 countries with hundreds of stores, wanted to deliver the same personalized, evocative experience online as in-store and to drive loyalty and online conversion. To address this omnichannel challenge—expanding product search and discovery with visual AI and encouraging in-store shoppers to purchase online—Rinascimento partnered with Syte and implemented Syte’s Product Discovery Platform (Visual Discovery Suite).

Syte deployed features including Camera Search, the Discovery Button, and Recommendation Engines (Shop Similar) to create a more intuitive, individualized shopping journey. The result: Syte helped Rinascimento achieve a 2.68X uplift in conversion rate, a 17% increase in average order value, and a 415% increase in average revenue per user (ARPU), along with immediate positive customer feedback and higher engagement.

Rinascimento

Grazia Albanese

eCommerce Manager