Case Study: Coleman Furniture achieves 7.1X conversion lift and 29% higher AOV with Syte

How Coleman Furniture Unlocked Personalized Product Discovery and Increased CVR by 7.1X With Syte

Coleman Furniture, an online‑only, family‑founded retailer with 100,000+ items, needed to recreate an in‑store, visually driven shopping experience that helped customers discover relevant products, match styles, and regain confidence buying furniture online. To address this challenge, Coleman partnered with Syte and implemented the Syte Visual Discovery Suite, including Camera Search, Discovery Icon, Shop Similar, and Shop the Look.

Syte’s solutions made it easy for shoppers to search by photo, find complementary items, and surface visual recommendations at key moments, driving clear business results: a 7.1x increase in conversion rate, a 29% lift in average order value, and a 686% uplift in average revenue per user. Syte’s tools also simplified implementation for Coleman’s teams while expanding inspiration pathways and meeting the retailer’s revenue goals.

Coleman Furniture

Michael Stein

Head of eCommerce