Case Study: CITY Furniture achieves 26.3% higher AOV and 5.27x conversion with Syte

How CITY Furniture Created an Engaging Product Discovery Experience and Boosted AOV by 26.3% With Syte

City Furniture, a Florida-based retailer with nearly 20 showrooms, needed to simplify online product discovery across a massive catalog and deliver a more personalized, style-driven shopping experience. To address this challenge they partnered with Syte and implemented Syte’s Visual Discovery Suite—including Camera Search, the Shop Similar recommendation module, and the Discovery Button—to help shoppers find products by image and style rather than by text alone.

Syte’s visual search and recommendation tools, deployed on desktop and mobile and supported with analytics, optimization and cross-channel promotion to designers, influencers and store associates, produced strong business results: 5.27x higher conversion rate, 26.3% higher average order value, a 440% uplift in ARR and a 64% increase in average revenue per user. By using Syte, City Furniture streamlined discovery, increased engagement and significantly boosted revenue.

City Furniture

Anelena Longhi

Vice President of Digital & Marketing