Case Study: Chow Sang Sang boosts conversion with Syte

Chow Sang Sang boosts CVR by 8.2X with Syte

Chow Sang Sang, a leading Chinese jewelry retailer with an extensive online and physical store presence, faced the challenge of helping shoppers navigate its vast and varied inventory of over 10,000 SKUs. They needed a visual search solution capable of understanding the intricate details of fine jewelry to provide accurate product matches and improve the customer experience. After struggling to find a suitable vendor, they partnered with visual-AI company Syte to implement its Product Discovery Platform.

Syte implemented its Visual Discovery Suite, including Camera Search and the Discovery Button, across the retailer's core online banners. The specialized visual AI allowed customers to easily find visually similar items, a solution so effective it was also adopted by in-store staff. This partnership with Syte led to significant results, including an 8.2x higher conversion rate and a 13.4% uplift in average order value for shoppers using the tool.

Chow Sang Sang