Case Study: Boohoo improves product discovery and boosts conversion with Syte visual search

Boohoo - Customer Case Study

Boohoo, an online fashion retailer, wanted to improve product discovery for its shoppers without dedicating heavy development resources or altering its user interface. To address this challenge, they partnered with Syte to implement its visual search solutions.

Using Syte's visual search funnels, including Camera Search and Shop Similar, Boohoo significantly enhanced the customer journey. The results were substantial, including an 85% increase in conversion rate for Camera Search users and a 100%+ higher conversion rate for those engaging with similar product features. Syte's solution also led to a 12% increase in average order value and over a 135% rise in pages per session.

Boohoo