Case Study: Atterley achieves faster product discovery and automated tagging with Syte

Atterley - Customer Case Study

Atterley, an ecommerce marketplace carrying over 600 brands and more than 130 product feeds, needed a faster, more discoverable customer journey—especially for first-time visitors who land directly on product pages and for a catalogue with inconsistent vendor data. To address poor metadata and help users find relevant items instantly, Atterley partnered with Syte to deploy visual AI capabilities across its site.

Syte implemented visual product search, Shop Similar and Shop The Look features, shoppable UGC and Deep Tagging to auto-generate accurate product attributes and in-stock recommendations, removing hours of manual tagging work. The result: richer product pages, continuous in-stock matches for influencer and editorial content, and a measurable performance lift—Syte delivered 4 to 6 times better results than competitors on real-world and Instagram benchmarks.

Atterley

Lesley Comrie

Head of Marketing and Partnerships